Wilder took root in 2015 with a simple idea: create beautiful cards for people that love the outdoors incorporating a piece of wood in each card.
Nature plays an important role in all of the design choices and in all of Wilder Cards’ business choice. Their intention is to ensure people love their outdoor-inspired’ cares and also feel good knowing it was made with love for the outdoors.
Gwen Johnson, the founder of Wilder, takes inspiration from a childhood spent living on the ocean and an adult life spent exploring the mountains. Gwen grew up on a remote Gulf Island. No electricity. No roads. No ferry. Just an old motorboat and a leaky canoe. This remote existence allowed Gwen to appreciate the simplicity of life, explore nature, and create art. A LOT OF ART. Currently living in the mountain town of Rossland BC, she is surrounded by inspiration both in nature and good friends – although she talks daily about moving our family to a remote Gulf Island.
Scotty Johnson, the other half of Wilder, grew up playing in the mountains. Skiing, snowboarding, mountain biking, you name it. Family holidays were spent camping in the woods and on the lakes around the Kootenays. His father was a master carpenter producing incredibly detailed cabinetry. He didn’t know it at the time, but his dad’s love for wood had a big impact on his life. Scotty trained as a graphic designer, and now merges his design background with his appreciation for beautiful wood.
The card stock and envelopes are made from 100% recycled paper and made using 100% renewable energy. The card stock and envelopes are also Processed Chlorine Free, Green Seal Certified and FSC Certified to meet the mark of responsible forestry. From printing the designs to cutting the wood, the cares are made by hand in Rossland, BC.